Destinations · 奈良県 · Kansai
Nara
Nara (奈良県) is a prefecture in the Kansai region of Japan; its capital is Nara (奈良市).
Last checked · Sources
Nara in numbers
In 2025 about 3.7 million foreign visitors came to Nara — 7th of the 47 prefectures. They spent an average of 10,000 yen each in the prefecture and stayed 0.4 nights there on average.
Foreign guests accounted for 16.4% of all guest nights booked in Nara in 2025, up 30.1% on 2024 and -2.8% against 2019.
Visitors from Spain are the most likely to include Nara in a trip (37.2% did in 2025), followed by Italy (27.2%) and France (25.4%).
| Measure | Value |
|---|---|
| Foreign visitors in 2025 | 3.7 million (rank 7 of 47) |
| Average spend per visitor in the prefecture | 10,000 yen |
| Total spend by foreign visitors | 36.7 billion yen |
| Average nights spent in the prefecture | 0.4 |
| Foreign guest nights in 2025 (hotels, ryokan and other lodging) | 520,130 |
| Share of all guest nights that were foreign | 16.4% |
| Foreign guest nights vs 2024 | +30.1% |
| Foreign guest nights vs 2019 | -2.8% |
| Share of surveyed visitors who went to Nara | 9.0% |
| Nationalities most likely to visit | Spain 37.2%, Italy 27.2%, France 25.4% |
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) (都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査）). Period: 2025-01 to 2025-12. Unit: visitors_10k = 10,000 persons; spend_per_person_10k_yen = 10,000 yen; spend_100m_yen = 100 million yen; nights = average nights.
Source: Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) (都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値). Period: 2025-01 to 2025-12. Unit: guest nights (person-nights).
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) (表6-1 都道府県別訪問率（全目的）). Period: 2025-01 to 2025-12. Unit: percent of respondents.
Climate in Nara, month by month
| Month | High | Low | Rain | Snowfall | Sun hours |
|---|---|---|---|---|---|
| Jan | 9°C (48°F) | 1°C (33°F) | 52 mm (2.1 in) | 1 cm | 118 |
| Feb | 10°C (50°F) | 1°C (34°F) | 63 mm (2.5 in) | 3 cm | 121 |
| Mar | 14°C (57°F) | 4°C (38°F) | 105 mm (4.1 in) | 0 cm | 158 |
| Apr | 20°C (68°F) | 9°C (48°F) | 99 mm (3.9 in) | 0 cm | 173 |
| May | 25°C (77°F) | 14°C (57°F) | 138 mm (5.5 in) | 0 cm | 188 |
| Jun | 28°C (83°F) | 18°C (65°F) | 184 mm (7.2 in) | 0 cm | 139 |
| Jul | 32°C (89°F) | 23°C (73°F) | 174 mm (6.8 in) | 0 cm | 157 |
| Aug | 33°C (92°F) | 24°C (75°F) | 128 mm (5.0 in) | 0 cm | 203 |
| Sep | 29°C (84°F) | 20°C (68°F) | 159 mm (6.3 in) | 0 cm | 152 |
| Oct | 23°C (73°F) | 14°C (56°F) | 135 mm (5.3 in) | 0 cm | 149 |
| Nov | 17°C (63°F) | 7°C (45°F) | 71 mm (2.8 in) | 0 cm | 145 |
| Dec | 12°C (53°F) | 3°C (37°F) | 57 mm (2.2 in) | 0 cm | 133 |
Source: Japan Meteorological Agency, climatological normals (1991–2020) (station page). Snowfall is the monthly total of fresh snow.
Nearby prefectures
- Kyoto Kansai region · capital Kyoto
- Osaka Kansai region · capital Osaka
- Mie Kansai region · capital Tsu
- Wakayama Kansai region · capital Wakayama
Sources
Official and primary sources used for this page. Checked October 8, 2026.
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) – 都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査） — 2025-01 to 2025-12
- Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) – 都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値 — 2025-01 to 2025-12
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) – 表6-1 都道府県別訪問率（全目的） — 2025-01 to 2025-12
- Japan Meteorological Agency, climatological normals (1991–2020) — monthly climatological normals 1991–2020
To cite or link to this page: Nara — Japan Pocket Guide, https://japanpocketguide.com/prefectures/nara/