Destinations · 徳島県 · Shikoku
Tokushima
Tokushima (徳島県) is a prefecture in the Shikoku region of Japan; its capital is Tokushima (徳島市).
Last checked · Sources
Tokushima in numbers
In 2025 about 92,000 foreign visitors came to Tokushima — 45th of the 47 prefectures. They spent an average of 37,000 yen each in the prefecture and stayed 3.3 nights there on average.
Foreign guests accounted for 8.6% of all guest nights booked in Tokushima in 2025, up 32.5% on 2024 and +72.3% against 2019.
Visitors from Taiwan are the most likely to include Tokushima in a trip (0.6% did in 2025), followed by Hong Kong (0.6%) and Australia (0.5%).
| Measure | Value |
|---|---|
| Foreign visitors in 2025 | 92,000 (rank 45 of 47) |
| Average spend per visitor in the prefecture | 37,000 yen |
| Total spend by foreign visitors | 3.4 billion yen |
| Average nights spent in the prefecture | 3.3 |
| Foreign guest nights in 2025 (hotels, ryokan and other lodging) | 230,080 |
| Share of all guest nights that were foreign | 8.6% |
| Foreign guest nights vs 2024 | +32.5% |
| Foreign guest nights vs 2019 | +72.3% |
| Share of surveyed visitors who went to Tokushima | 0.2% |
| Nationalities most likely to visit | Taiwan 0.6%, Hong Kong 0.6%, Australia 0.5% |
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) (都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査）). Period: 2025-01 to 2025-12. Unit: visitors_10k = 10,000 persons; spend_per_person_10k_yen = 10,000 yen; spend_100m_yen = 100 million yen; nights = average nights.
Source: Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) (都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値). Period: 2025-01 to 2025-12. Unit: guest nights (person-nights).
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) (表6-1 都道府県別訪問率（全目的）). Period: 2025-01 to 2025-12. Unit: percent of respondents.
Climate in Tokushima, month by month
| Month | High | Low | Rain | Snowfall | Sun hours |
|---|---|---|---|---|---|
| Jan | 10°C (50°F) | 3°C (37°F) | 42 mm (1.6 in) | 1 cm | 160 |
| Feb | 11°C (51°F) | 3°C (38°F) | 53 mm (2.1 in) | 1 cm | 152 |
| Mar | 14°C (58°F) | 6°C (42°F) | 88 mm (3.5 in) | 0 cm | 180 |
| Apr | 20°C (67°F) | 11°C (51°F) | 104 mm (4.1 in) | 0 cm | 198 |
| May | 24°C (75°F) | 16°C (60°F) | 147 mm (5.8 in) | 0 cm | 206 |
| Jun | 27°C (80°F) | 20°C (68°F) | 193 mm (7.6 in) | 0 cm | 152 |
| Jul | 31°C (87°F) | 24°C (75°F) | 177 mm (7.0 in) | 0 cm | 192 |
| Aug | 32°C (90°F) | 25°C (77°F) | 193 mm (7.6 in) | 0 cm | 231 |
| Sep | 28°C (83°F) | 22°C (71°F) | 271 mm (10.7 in) | 0 cm | 162 |
| Oct | 23°C (74°F) | 16°C (61°F) | 200 mm (7.9 in) | 0 cm | 164 |
| Nov | 18°C (64°F) | 10°C (50°F) | 89 mm (3.5 in) | 0 cm | 150 |
| Dec | 12°C (54°F) | 5°C (41°F) | 64 mm (2.5 in) | 0 cm | 160 |
Source: Japan Meteorological Agency, climatological normals (1991–2020) (station page). Snowfall is the monthly total of fresh snow.
Nearby prefectures
- Kagawa Shikoku region · capital Takamatsu
- Kochi Shikoku region · capital Kochi
- Ehime Shikoku region · capital Matsuyama
- Hyogo Kansai region · capital Kobe
Sources
Official and primary sources used for this page. Checked October 8, 2026.
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) – 都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査） — 2025-01 to 2025-12
- Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) – 都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値 — 2025-01 to 2025-12
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) – 表6-1 都道府県別訪問率（全目的） — 2025-01 to 2025-12
- Japan Meteorological Agency, climatological normals (1991–2020) — monthly climatological normals 1991–2020
To cite or link to this page: Tokushima — Japan Pocket Guide, https://japanpocketguide.com/prefectures/tokushima/