Rankings · Ranking · official data
Where foreign visitors spend the most: prefectures ranked
Which prefectures take the most money from international tourism, and where visitors spend the most per person.
Last checked · Sources
In short
Foreign visitors spent 3.29 trillion yen in Tokyo in 2025, more than in any other prefecture; Osaka, Kyoto, Fukuoka and Hokkaido follow. Per visitor, the biggest spenders were in Tokyo, Hokkaido and Okinawa.
All 47 prefectures by total spending
| # | Prefecture | Total spend (billion yen) | Spend per visitor (yen) | Foreign visitors | Avg nights | |
|---|---|---|---|---|---|---|
| 1 | Tokyo | 3,286.7 | 157,000 | 20,892,000 | 5.4 | |
| 2 | Osaka | 1,668.8 | 98,000 | 16,996,000 | 3.5 | |
| 3 | Kyoto | 680.2 | 56,000 | 12,228,000 | 2.3 | |
| 4 | Fukuoka | 472.8 | 105,000 | 4,513,000 | 4.4 | |
| 5 | Hokkaido | 451.2 | 150,000 | 3,009,000 | 6.0 | |
| 6 | Okinawa | 289.2 | 126,000 | 2,303,000 | 4.6 | |
| 7 | Chiba | 276.3 | 19,000 | 14,456,000 | 0.6 | |
| 8 | Aichi | 271.0 | 96,000 | 2,826,000 | 4.7 | |
| 9 | Kanagawa | 206.9 | 54,000 | 3,810,000 | 2.9 | |
| 10 | Nagano | 87.5 | 71,000 | 1,228,000 | 3.0 | |
| 11 | Hyogo | 84.5 | 39,000 | 2,144,000 | 3.0 | |
| 12 | Hiroshima | 83.2 | 49,000 | 1,687,000 | 2.5 | |
| 13 | Yamanashi | 79.7 | 24,000 | 3,337,000 | 1.0 | |
| 14 | Shizuoka | 69.6 | 50,000 | 1,397,000 | 2.2 | |
| 15 | Gifu | 54.9 | 41,000 | 1,339,000 | 2.3 | |
| 16 | Miyagi | 47.5 | 87,000 | 548,000 | 3.5 | |
| 17 | Ishikawa | 44.6 | 50,000 | 886,000 | 2.4 | |
| 18 | Oita | 44.3 | 32,000 | 1,382,000 | 1.7 | |
| 19 | Nara | 36.7 | 10,000 | 3,709,000 | 0.4 | |
| 20 | Kagawa | 35.1 | 79,000 | 444,000 | 3.2 | |
| 21 | Kumamoto | 34.3 | 42,000 | 817,000 | 3.1 | |
| 22 | Saitama | 33.7 | 73,000 | 460,000 | 8.2 | |
| 23 | Wakayama | 25.3 | 51,000 | 496,000 | 3.2 | |
| 24 | Niigata | 23.1 | 84,000 | 275,000 | 3.6 | |
| 25 | Okayama | 22.7 | 54,000 | 423,000 | 4.0 | |
| 26 | Aomori | 19.4 | 62,000 | 312,000 | 3.0 | |
| 27 | Nagasaki | 18.5 | 44,000 | 422,000 | 4.0 | |
| 28 | Kagoshima | 18.4 | 71,000 | 260,000 | 5.4 | |
| 29 | Tochigi | 17.0 | 37,000 | 458,000 | 2.2 | |
| 30 | Ibaraki | 15.7 | 68,000 | 229,000 | 10.7 | |
| 31 | Yamagata | 14.8 | 59,000 | 252,000 | 2.2 | |
| 32 | Toyama | 14.7 | 40,000 | 369,000 | 2.1 | |
| 33 | Mie | 14.3 | 51,000 | 282,000 | 2.8 | |
| 34 | Saga | 12.1 | 46,000 | 265,000 | 2.2 | |
| 35 | Gunma | 11.1 | 58,000 | 191,000 | 4.0 | |
| 36 | Iwate | 10.6 | 54,000 | 196,000 | 2.4 | |
| 37 | Fukushima | 9.5 | 51,000 | 186,000 | 3.4 | |
| 38 | Yamaguchi | 9.3 | 43,000 | 218,000 | 4.8 | |
| 39 | Shiga | 8.8 | 39,000 | 229,000 | 6.5 | |
| 40 | Miyazaki | 7.6 | 49,000 | 157,000 | 6.8 | |
| 41 | Ehime | 7.2 | 50,000 | 144,000 | 4.1 | |
| 42 | Tottori | 6.0 | 46,000 | 130,000 | 2.3 | |
| 43 | Akita | 4.5 | 33,000 | 138,000 | 3.5 | |
| 44 | Fukui | 3.7 | 43,000 | 86,000 | 7.0 | |
| 45 | Tokushima | 3.4 | 37,000 | 92,000 | 3.3 | |
| 46 | Kochi | 3.1 | 34,000 | 93,000 | 3.8 | |
| 47 | Shimane | 2.3 | 39,000 | 58,000 | 3.7 |
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) (都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査）). Period: 2025-01 to 2025-12. Unit: visitors_10k = 10,000 persons; spend_per_person_10k_yen = 10,000 yen; spend_100m_yen = 100 million yen; nights = average nights.
What the numbers say
Tokyo took 3.29 trillion yen of foreign visitor spending in 2025, followed by Osaka (1.67 trillion yen), Kyoto (680.2 billion yen), Fukuoka (472.8 billion yen), Hokkaido (451.2 billion yen) and Okinawa (289.2 billion yen). The top five prefectures alone account for 76% of everything foreign visitors spent inside Japan’s prefectures.
Per visitor, the ranking looks quite different. Tokyo leads at 157,000 yen, then Hokkaido (150,000 yen), Okinawa (126,000 yen), Fukuoka (105,000 yen) and Osaka (98,000 yen). High per-visitor spending usually means longer stays — average nights in the prefecture are 5.4 in Tokyo — or expensive activities such as skiing and resort hotels.
Some prefectures punch above their weight: Miyagi (87,000 yen per visitor, but only 20th for visitor numbers), Niigata (84,000 yen per visitor, but only 30th for visitor numbers), Kagawa (79,000 yen per visitor, but only 24th for visitor numbers) and Saitama (73,000 yen per visitor, but only 22th for visitor numbers). They attract fewer people, but the people who go stay longer and spend more.
The smallest totals were in Shimane (2.3 billion yen), Kochi (3.1 billion yen), Tokushima (3.4 billion yen), Fukui (3.7 billion yen) and Akita (4.5 billion yen). For a local economy that is still a lot of money, and it is why many of these prefectures are now building English-language services for visitors.
How to read the figures
Totals are what foreign visitors spent inside each prefecture during 2025 — accommodation, food, transport, entertainment and shopping — as estimated by the Japan Tourism Agency’s consumption survey. International flights and anything bought before arrival are not included.
Spend per visitor is total spending in the prefecture divided by the estimated number of foreign visitors to that prefecture. Because trips cover several prefectures, this is not the same as spending per trip, which averaged 228,782 yen in 2025.
One trillion yen is 1,000 billion yen. For rough conversions, 1 billion yen is about 6–7 million US dollars at 2025–2026 exchange rates; check a current rate before quoting figures.
Frequently asked questions
Which prefecture earns the most from foreign tourists?
Tokyo: 3.29 trillion yen in 2025, which is 38% of all foreign visitor spending in Japan’s prefectures.
Where do foreign visitors spend the most per person?
Tokyo (157,000 yen), Hokkaido (150,000 yen) and Okinawa (126,000 yen). These are places where visitors stay several nights rather than making a day trip.
Does this include flights and hotels booked abroad?
International airfares are excluded. Accommodation is included, whether it was booked in Japan or abroad, because the survey asks what was spent on the stay in each prefecture.
Sources
Official and primary sources used for this page. Checked October 6, 2026.
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) – 都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査） — 2025-01 to 2025-12
- Japan Tourism Agency – Consumption Trend Survey for Foreigners Visiting Japan — 2025 annual results (final), published 2026
- JNTO (Japan National Tourism Organization) – Japan tourism statistics — monthly visitor arrivals by market
To cite or link to this page: Where foreign visitors spend the most: prefectures ranked — Japan Pocket Guide, https://japanpocketguide.com/rankings/prefectures-spending/