Destinations · 長野県 · Chubu
Nagano
Nagano (長野県) is a prefecture in the Chubu region of Japan; its capital is Nagano (長野市).
Last checked · Sources
Nagano in numbers
In 2025 about 1.2 million foreign visitors came to Nagano — 17th of the 47 prefectures. They spent an average of 71,000 yen each in the prefecture and stayed 3.0 nights there on average.
Foreign guests accounted for 13.2% of all guest nights booked in Nagano in 2025, up 7.2% on 2024 and +59.0% against 2019.
Visitors from Australia are the most likely to include Nagano in a trip (15.9% did in 2025), followed by France (7.2%) and Thailand (6.9%).
| Measure | Value |
|---|---|
| Foreign visitors in 2025 | 1.2 million (rank 17 of 47) |
| Average spend per visitor in the prefecture | 71,000 yen |
| Total spend by foreign visitors | 87.5 billion yen |
| Average nights spent in the prefecture | 3.0 |
| Foreign guest nights in 2025 (hotels, ryokan and other lodging) | 2,508,350 |
| Share of all guest nights that were foreign | 13.2% |
| Foreign guest nights vs 2024 | +7.2% |
| Foreign guest nights vs 2019 | +59.0% |
| Share of surveyed visitors who went to Nagano | 3.0% |
| Nationalities most likely to visit | Australia 15.9%, France 7.2%, Thailand 6.9% |
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) (都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査）). Period: 2025-01 to 2025-12. Unit: visitors_10k = 10,000 persons; spend_per_person_10k_yen = 10,000 yen; spend_100m_yen = 100 million yen; nights = average nights.
Source: Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) (都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値). Period: 2025-01 to 2025-12. Unit: guest nights (person-nights).
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) (表6-1 都道府県別訪問率（全目的）). Period: 2025-01 to 2025-12. Unit: percent of respondents.
Climate in Nagano, month by month
| Month | High | Low | Rain | Snowfall | Sun hours |
|---|---|---|---|---|---|
| Jan | 4°C (39°F) | -4°C (25°F) | 55 mm (2.1 in) | 63 cm | 128 |
| Feb | 5°C (42°F) | -4°C (25°F) | 49 mm (1.9 in) | 50 cm | 140 |
| Mar | 10°C (51°F) | -0°C (31°F) | 60 mm (2.4 in) | 17 cm | 173 |
| Apr | 17°C (63°F) | 5°C (41°F) | 57 mm (2.2 in) | 2 cm | 199 |
| May | 23°C (74°F) | 11°C (52°F) | 69 mm (2.7 in) | 0 cm | 215 |
| Jun | 26°C (79°F) | 16°C (61°F) | 106 mm (4.2 in) | 0 cm | 167 |
| Jul | 30°C (85°F) | 20°C (69°F) | 138 mm (5.4 in) | 0 cm | 169 |
| Aug | 31°C (88°F) | 22°C (71°F) | 112 mm (4.4 in) | 0 cm | 201 |
| Sep | 26°C (79°F) | 17°C (63°F) | 126 mm (4.9 in) | 0 cm | 151 |
| Oct | 20°C (67°F) | 10°C (51°F) | 100 mm (3.9 in) | 0 cm | 152 |
| Nov | 13°C (56°F) | 3°C (38°F) | 44 mm (1.7 in) | 1 cm | 142 |
| Dec | 7°C (44°F) | -2°C (29°F) | 49 mm (1.9 in) | 30 cm | 131 |
Source: Japan Meteorological Agency, climatological normals (1991–2020) (station page). Snowfall is the monthly total of fresh snow.
Nearby prefectures
- Niigata Chubu region · capital Niigata
- Gunma Kanto region · capital Maebashi
- Yamanashi Chubu region · capital Kofu
- Shizuoka Chubu region · capital Shizuoka
- Aichi Chubu region · capital Nagoya
- Gifu Chubu region · capital Gifu
- Toyama Chubu region · capital Toyama
- Saitama Kanto region · capital Saitama
Sources
Official and primary sources used for this page. Checked October 8, 2026.
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) – 都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査） — 2025-01 to 2025-12
- Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) – 都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値 — 2025-01 to 2025-12
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) – 表6-1 都道府県別訪問率（全目的） — 2025-01 to 2025-12
- Japan Meteorological Agency, climatological normals (1991–2020) — monthly climatological normals 1991–2020
To cite or link to this page: Nagano — Japan Pocket Guide, https://japanpocketguide.com/prefectures/nagano/