Destinations · 富山県 · Chubu
Toyama
Toyama (富山県) is a prefecture in the Chubu region of Japan; its capital is Toyama (富山市).
Last checked · Sources
Toyama in numbers
In 2025 about 369,000 foreign visitors came to Toyama — 27th of the 47 prefectures. They spent an average of 40,000 yen each in the prefecture and stayed 2.1 nights there on average.
Foreign guests accounted for 9.8% of all guest nights booked in Toyama in 2025, up 54.5% on 2024 and +8.1% against 2019.
Visitors from Taiwan are the most likely to include Toyama in a trip (2.4% did in 2025), followed by India (2.2%) and Spain (1.6%).
| Measure | Value |
|---|---|
| Foreign visitors in 2025 | 369,000 (rank 27 of 47) |
| Average spend per visitor in the prefecture | 40,000 yen |
| Total spend by foreign visitors | 14.7 billion yen |
| Average nights spent in the prefecture | 2.1 |
| Foreign guest nights in 2025 (hotels, ryokan and other lodging) | 386,900 |
| Share of all guest nights that were foreign | 9.8% |
| Foreign guest nights vs 2024 | +54.5% |
| Foreign guest nights vs 2019 | +8.1% |
| Share of surveyed visitors who went to Toyama | 0.9% |
| Nationalities most likely to visit | Taiwan 2.4%, India 2.2%, Spain 1.6% |
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) (都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査）). Period: 2025-01 to 2025-12. Unit: visitors_10k = 10,000 persons; spend_per_person_10k_yen = 10,000 yen; spend_100m_yen = 100 million yen; nights = average nights.
Source: Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) (都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値). Period: 2025-01 to 2025-12. Unit: guest nights (person-nights).
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) (表6-1 都道府県別訪問率（全目的）). Period: 2025-01 to 2025-12. Unit: percent of respondents.
Climate in Toyama, month by month
| Month | High | Low | Rain | Snowfall | Sun hours |
|---|---|---|---|---|---|
| Jan | 6°C (43°F) | 0°C (32°F) | 259 mm (10.2 in) | 104 cm | 68 |
| Feb | 7°C (45°F) | 0°C (32°F) | 172 mm (6.8 in) | 84 cm | 90 |
| Mar | 12°C (53°F) | 3°C (37°F) | 165 mm (6.5 in) | 17 cm | 136 |
| Apr | 18°C (64°F) | 7°C (45°F) | 134 mm (5.3 in) | 1 cm | 174 |
| May | 23°C (73°F) | 13°C (55°F) | 123 mm (4.8 in) | 0 cm | 200 |
| Jun | 26°C (78°F) | 18°C (64°F) | 173 mm (6.8 in) | 0 cm | 154 |
| Jul | 30°C (86°F) | 22°C (72°F) | 246 mm (9.7 in) | 0 cm | 153 |
| Aug | 31°C (89°F) | 23°C (74°F) | 207 mm (8.1 in) | 0 cm | 201 |
| Sep | 27°C (81°F) | 19°C (66°F) | 218 mm (8.6 in) | 0 cm | 144 |
| Oct | 22°C (71°F) | 13°C (56°F) | 172 mm (6.8 in) | 0 cm | 143 |
| Nov | 16°C (60°F) | 7°C (45°F) | 225 mm (8.9 in) | 0 cm | 105 |
| Dec | 10°C (49°F) | 2°C (36°F) | 282 mm (11.1 in) | 49 cm | 71 |
Source: Japan Meteorological Agency, climatological normals (1991–2020) (station page). Snowfall is the monthly total of fresh snow.
Nearby prefectures
- Ishikawa Chubu region · capital Kanazawa
- Gifu Chubu region · capital Gifu
- Nagano Chubu region · capital Nagano
- Niigata Chubu region · capital Niigata
Sources
Official and primary sources used for this page. Checked October 8, 2026.
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) – 都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査） — 2025-01 to 2025-12
- Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) – 都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値 — 2025-01 to 2025-12
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) – 表6-1 都道府県別訪問率（全目的） — 2025-01 to 2025-12
- Japan Meteorological Agency, climatological normals (1991–2020) — monthly climatological normals 1991–2020
To cite or link to this page: Toyama — Japan Pocket Guide, https://japanpocketguide.com/prefectures/toyama/