Destinations · 新潟県 · Chubu
Niigata
Niigata (新潟県) is a prefecture in the Chubu region of Japan; its capital is Niigata (新潟市).
Last checked · Sources
Niigata in numbers
In 2025 about 275,000 foreign visitors came to Niigata — 30th of the 47 prefectures. They spent an average of 84,000 yen each in the prefecture and stayed 3.6 nights there on average.
Foreign guests accounted for 8.3% of all guest nights booked in Niigata in 2025, up 60.6% on 2024 and +76.7% against 2019.
Visitors from Australia are the most likely to include Niigata in a trip (2.3% did in 2025), followed by Thailand (1.7%) and India (1.5%).
| Measure | Value |
|---|---|
| Foreign visitors in 2025 | 275,000 (rank 30 of 47) |
| Average spend per visitor in the prefecture | 84,000 yen |
| Total spend by foreign visitors | 23.1 billion yen |
| Average nights spent in the prefecture | 3.6 |
| Foreign guest nights in 2025 (hotels, ryokan and other lodging) | 848,870 |
| Share of all guest nights that were foreign | 8.3% |
| Foreign guest nights vs 2024 | +60.6% |
| Foreign guest nights vs 2019 | +76.7% |
| Share of surveyed visitors who went to Niigata | 0.7% |
| Nationalities most likely to visit | Australia 2.3%, Thailand 1.7%, India 1.5% |
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) (都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査）). Period: 2025-01 to 2025-12. Unit: visitors_10k = 10,000 persons; spend_per_person_10k_yen = 10,000 yen; spend_100m_yen = 100 million yen; nights = average nights.
Source: Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) (都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値). Period: 2025-01 to 2025-12. Unit: guest nights (person-nights).
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) (表6-1 都道府県別訪問率（全目的）). Period: 2025-01 to 2025-12. Unit: percent of respondents.
Climate in Niigata, month by month
| Month | High | Low | Rain | Snowfall | Sun hours |
|---|---|---|---|---|---|
| Jan | 5°C (42°F) | 0°C (32°F) | 181 mm (7.1 in) | 63 cm | 56 |
| Feb | 6°C (44°F) | -0°C (32°F) | 116 mm (4.6 in) | 48 cm | 74 |
| Mar | 10°C (51°F) | 2°C (36°F) | 112 mm (4.4 in) | 8 cm | 137 |
| Apr | 16°C (61°F) | 7°C (45°F) | 97 mm (3.8 in) | 0 cm | 178 |
| May | 21°C (70°F) | 13°C (55°F) | 94 mm (3.7 in) | 0 cm | 203 |
| Jun | 25°C (77°F) | 18°C (64°F) | 121 mm (4.8 in) | 0 cm | 179 |
| Jul | 29°C (84°F) | 22°C (71°F) | 222 mm (8.8 in) | 0 cm | 162 |
| Aug | 31°C (87°F) | 23°C (74°F) | 163 mm (6.4 in) | 0 cm | 205 |
| Sep | 26°C (80°F) | 19°C (66°F) | 152 mm (6.0 in) | 0 cm | 156 |
| Oct | 21°C (69°F) | 13°C (55°F) | 158 mm (6.2 in) | 0 cm | 138 |
| Nov | 14°C (58°F) | 7°C (44°F) | 204 mm (8.0 in) | 0 cm | 92 |
| Dec | 9°C (48°F) | 2°C (36°F) | 226 mm (8.9 in) | 19 cm | 63 |
Source: Japan Meteorological Agency, climatological normals (1991–2020) (station page). Snowfall is the monthly total of fresh snow.
Nearby prefectures
- Yamagata Tohoku region · capital Yamagata
- Fukushima Tohoku region · capital Fukushima
- Gunma Kanto region · capital Maebashi
- Nagano Chubu region · capital Nagano
- Toyama Chubu region · capital Toyama
Sources
Official and primary sources used for this page. Checked October 8, 2026.
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) – 都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査） — 2025-01 to 2025-12
- Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) – 都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値 — 2025-01 to 2025-12
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) – 表6-1 都道府県別訪問率（全目的） — 2025-01 to 2025-12
- Japan Meteorological Agency, climatological normals (1991–2020) — monthly climatological normals 1991–2020
To cite or link to this page: Niigata — Japan Pocket Guide, https://japanpocketguide.com/prefectures/niigata/